I sold some Yahoo 35s and Yahoo 40s puts to earn some income & try to get a lower cost basis.
Recent articles over at realmoney.com and advertising pubs state that a lot of advertising clicks will be coming down (e.g., mortgage refinancing). A couple of 10k's state that they will be moving away from the online click-advertising expense due to higher-than-expected rates.
Yahoo has a lot of different revenue streams, but right now I'm long Google and selling covered calls against it.
Just 2 cents.
